One of the best part of becoming a self-proclaimed “book blogger” is when authors and PR people from publishing companies reach you out asking if -by any chance- you’d like to read this or that book and help them spreading the word.
Duh!! I’m a bookworm. Sure I would like to read your new/soon-to-be-published book!!
A week ago, Jack Cahn -a first-time author and college student- offered me to read an advanced copy of When Millennials Rule: The Reshaping of America, written with his twin brother David.
I knew Jack and David Cahn -the Twin Titans of Stuyvesant High School– from the media attention they received in 2013 because of their involvement in school activism, and I am an avid reader of their Huffington Post posts too (read here David’s entries and here Jack’s entries).
Jack and David’s book -which I will review soon- is written by and for a specific demographic cohort called Millennials.
According to all the legitimate sources I have consulted, I am -my birthright- one of them. Yes people, I am a Millennial.
Despite there are no precise dates for when the generation starts and ends; most researchers use birth years ranging from the early 1980s to around 2000.* The credit of naming the Millennials goes to authors William Strauss and Neil Howe, which -in their latest book titled Millennials Rising: The Next Great Generation– defined the Millennials as a “civic-minded generation with a strong sense of community both local and global“.
Pretty cool, huh? Sure is, on paper. Here comes the reality check.
After further research I found out that Millennials don’t exactly enjoy widespread appreciation, nor consideration among society; lazy, entitled narcissists who still live with their parents, tech junkies and guinea pigs for everything marketing related.
We might be more tech savvy, more entrepreneurial, more tolerant and even more optimistic about the future, but we also are the generation with the highest joblessness and debt out of school.
Statistics show that we are the best educated generation of history but -apparently- our political views don’t make any sense, our ideas are unrealistic and we will never reach higher political positions.
Go figure that!
We are good buyers though. No kidding. In fact, there are a lot of books about how to make us buy even more things:
- Marketing to Millennials: Reach the largest and most influential Generation of Consumer Ever, by Jeff Fromm and Christie Garton (Book) – (eBook)
- Your Customer is the star: How to make Millennials, Boomers and Everyone Else Love your Business, by Micah Solomon (Book) – (eBook)
- Managing the Millennials: Discover the core Competencies for Managing Today’s Workforce, by Chip Espinoza and Mick Ukleja (Book) – (eBook)
Just to name a few. That’s quite sad, isn’t it?
My question to you, brave reader, is: What’s really hiding under the sand? Who’s keeping Millennials out of the big game? Why society doesn’t give Millennials credit? Are Millennials really narcissistic personalities characterized by a damaged sense of self?
When Millennials Rule: The Reshaping of America by Jack and David Cahn is an extraordinary reading that I recommend (pub.date August 2nd, 2016). If words and ideas can change the world, and if “it depends on us, on the choices we make, particularly when big changes are happening and everything seems up for grabs“** than we -Millennials- have a lot of work to do.
** President Obama to the class of 2016 at Rutger University 250th Anniversary Commencement
***This post reflects my personal opinion. I am not sponsored by none of the people mentioned above. The reason why I am highly, strongly, shamelessy suggesting to buy Jack and David’s book is mostly because I believe in the message that carries. I will never get tired to recommend any writer who is not afraid to share good ideas and knows how to use a perfect consecutio temporum!
****If you don’t know what the consecutio temporum is…get out of here!! Kidding, just google it!